The event will also serve as a means of testing the Twitter user base’s appetite for live shopping, which today often takes place on other social apps, like Instagram and Facebook, on dedicated live commerce platforms and on video services like YouTube and TikTok. Twitter says this is the first-ever e-commerce livestream on its platform, but it plans to bring more experiences like this to its customers in the future. The stream will also be broadcast on /live, and across the retailer’s Facebook, Instagram, TikTok and YouTube accounts. Its Twitter livestream will focus on Cyber Deals and will kick off on November 28 at 7 PM ET in the U.S. Over the past year, it hosted more than 15 livestream events across five platforms, including YouTube, TikTok and its own website, among others. Walmart was a sensible first partner for the new effort, as the retailer has been increasingly investing in livestream events across social media.
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